INDEPENDENT CONSUMER RESEARCH consultancy

Understanding how people really live, work and travel

Tethia Insight is an independent research consultancy that explores the choices people make while staying away from home, from short breaks to months working on the road.

Independent by design

We report what we find, honestly and without spin. That's what makes our insight valuable, both to the people we listen to and to the organisations we work with.

Current study: Stay Stories

We want to understand how remote workers choose where to stay, and what makes or breaks a stay. From coliving spaces to rentals and everything in between, we want to hear how it really went.

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About Tethia Insight

Independent research into life, work and travel

Tethia Insight is a consumer research consultancy focused on people who spend time away from home, whether that's a week's holiday, a month working abroad each winter or years on the road.We explore the decisions they make, from where to go and what to pack to where they stay and how they spend their time there, and what those choices mean for the places they visit and services they use.

Our own studies

We run independent studies on the questions that matter to travellers, from holidaymakers to remote workers, and publish what we find.

Research for organisations

We help organisations understand these travellers better, from the brands that serve them to the destinations hoping to welcome them.

Our approach

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Privacy note

Privacy Policy Tethia Insight
Last updated: 7th October 2026We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how Tethia Insight (“we”, “us”, “our”) collects, uses, and protects your personal information. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.1. Who We Are (Data Controller)
Sarah Strassheim trading as Tethia Insight
Email: [email protected]
We are responsible for deciding how your personal data is used and protected.2. What Personal Data We Collect
We only collect data you provide directly
Contact Form
• Name
• Email address
• Any information you include in your message
Newsletter Signup
• Email address
• Name (optional)
Research Study Sign Up
• Name
• Email address3. How We Collect Your Data
• When you contact us via a form or email
• When you subscribe to newsletters
• When you sign up to take part in a research study4. Why We Use Your Data & Legal Basis
Responding to contact form messages: Legitimate interests
Sending newsletters: Consent
Inviting to research / holding research interviews: Consent
Legal obligations (if applicable): Legal obligation5. Who We Share Data With
We only share personal data with trusted providers who act on our behalf:
• Carrd – website hosting, forms
• Tally – research participation application forms
• Calendly – research session scheduling (with your consent)
• Tremendous – provide thank-you payouts for research participants
• Email service provider – for newsletter delivery and replying to enquiries
We do not sell personal data.6. International Data Transfers
Some of our providers (e.g., Tremendous, Tally, Calendly) may process data outside the UK. When this happens, we rely on legally approved safeguards, including:
• UK International Data Transfer Agreement
• UK Addendum to EU Standard Contractual Clauses (SCCs)
• Provider-specific security measures
You may request details at any time.7. Data Retention
We keep data only for as long as necessary:
• Contact form enquiries: 12 months
• Newsletter subscribers: until you unsubscribe
• Security logs: typically up to 12 months8. Cookies & Tracking
We use essential and non essential cookies. Analytics cookies run only with your consent.
See our separate Cookie Policy for full details.9. Email Marketing (Newsletter)
If you sign up, we will send occasional email updates.
You can unsubscribe at any time using:
• The link in our emails
• Or by contacting [email protected]
We only send marketing with your explicit consent.11. Security
We use industry standard security via:
• Carrd hosting infrastructure
• HTTPS encryption
• Limited staff access to accounts
• Regular security monitoring
No system is 100% secure, but we take reasonable steps to safeguard your data.12. Your Rights Under UK GDPR
You have the right to:
• Access your personal data
• Correct inaccurate data
• Request deletion
• Withdraw consent
• Restrict or object to processing
• Request data portability
• Complain to us about how we handle your personal data, and escalate to the ICO if you remain dissatisfied
To exercise these rights, contact [email protected].
If you have a concern or complaint about how we handle your personal data, please contact us first at [email protected] so we can try to put things right. We will acknowledge your complaint within 30 days and respond without undue delay. If you are not satisfied with our response, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.13. Children
Our website is not intended for children under 16.14. Changes to This Policy
We may update this policy occasionally. Any changes will be posted on this page with a new date.15. Contact Us
For privacy questions or concerns:
Tethia Insight
Email: [email protected]

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